About Our Group

Three generations of trust and excellence in the bullion industry.

Company History Timeline

  • 1950
    Lt. Jayantilal Ajmera begins manufacturing silver ornaments, laying the foundation of the family business.
  • 1978
    Mr. Harshad Ajmera joins the family business after graduation.
  • 1992
    Following the lifting of the Gold Control Act, the business successfully transitions from silver ornaments to Gold Jewellery manufacturing, supplying South India until 2001.
  • 1999
    Foundation of J J Gold House (sole proprietorship) — the first company to import gold under OGL (Open General Licence) in Eastern India.
  • 2005
    Incorporation of J J House Pvt Ltd, which later takes over J J Gold House operations in 2010.
  • 2015
    Incorporation of J J Gold Refinery Pvt Ltd under the Companies Act, 2013, to implement the refinery project allotted by WBIDC.
  • 2022
    J J Gold Refinery officially commences operations, importing Gold Dore Bars and refining them to 995 and 999 purity.
  • Present & Future
    Entering an expansion phase to scale up to a 100kg/batch production capacity.

Our Mission

Our core mission is tied closely to import substitution for West Bengal's world-renowned jewellery and *karigar* ecosystem. By refining raw gold locally, we aim to meet the state's ~40-ton annual requirement internally, firmly aligning with the "Make in India," "Make in West Bengal," and "Make for West Bengal" initiatives.

Group Entities

J J Gold House

Founded 1999 (sole proprietorship). The first company to import gold under OGL in Eastern India. Deals in physical delivery of Gold and Silver bars.

J J House Pvt Ltd

Incorporated 2005. Took over J J Gold House operations from 2010. Accounts for ~25% of West Bengal's bullion sales since 1999.

J J Sonar Pvt Ltd

A sister concern established to further strengthen the group's presence in the regional bullion market.

J J Gold Refinery Pvt Ltd

Incorporated 2015. The first organized-sector gold refinery in Eastern India (BIS-recognized and NABL-accredited).